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Notes

The evidence behind the advice.

Research writeups, methodology notes, and plain-English explanations of how AI systems find, understand, and recommend small businesses. The structured, source-backed versions live here — the conversational takes land on Substack.

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July 12, 2026

AI does not treat every business the same

The Princeton research established that AI can be moved. What it did not establish is that a coffee shop, a consultant, and a SaaS company each need a different playbook to move it. This is why business-type calibration matters.

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June 26, 2026

Why AI Business Accuracy matters

AI has changed discovery from ranking pages to forming answers. That makes business accuracy, claim support, and right-fit recommendations as important as visibility.

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