About Marty

Twenty years of informatics behind every recommendation.

I’ve spent my career standing between people and complicated technology — translating what the system can do into what people actually need. Today I run Daizie, an AI visibility service that helps founder-led service businesses show up accurately when ChatGPT, Claude, Perplexity, and Gemini describe, cite, and recommend them — also known as AEO or GEO.

Where I write: martykoepke.substack.com — ongoing notes on AI visibility, informatics, and adopting AI thoughtfully as a small business.

Serious inside. Playful outside.

Daizie and Craizie make the first step feel possible. Underneath the approachable names is the same discipline I’ve used across enterprise healthcare: define the question, make the evidence visible, keep judgment with the right person, and build a process people can follow.

20+years in informatics

2,500+ambulatory facilities

62businesses studied

Prefer to talk first?

Bring the question. I’ll bring the framework.

Whether you’re trying to be found or trying to put sensible safeguards around what you’ve built, book a free twenty-minute conversation.

Schedule a free 20-minute conversation →